May 1 2011, Sharjah, UAE: United Arab Bank (UAB) today announced the signing of the legendary World Cup captain and football icon, Fabio Cannavaro, as its official brand ambassador.
Paul Trowbridge, UAB's Chief Executive Officer, stated: "we are delighted to be working with an internationally acclaimed football star like Fabio Cannavaro and sign him as our brand ambassador. This is another step in UAB's exciting journey towards becoming the Bank of choice in the UAE." He continued: "Cannavaro is the perfect fit to synergize with the brand. He is a living embodiment and symbol of our shared unwavering commitment to excellence, our common pledge for success, and our joint vision and passion to win. To all of us, sport is about partnership, teamwork, and discipline, and so is banking. We believe that sport plays an integral role in today's society, promoting values such as dedication, determination, competition, endurance, and good sportsmanship, which is in line with our commitment to being part of and supporting the community and our proud nation. For United Arab Bank, this is a translation of the Bank's commitment to the vision of the Leadership of the UAE for promoting a fit and healthy young nation."
The deal involves the football superstar acting as the face and spokesperson of the Bank and participating in a series of events, launches, advertising and retail materials across all the seven emirates where football is a popular sport, promoting and endorsing the UAB brand through various marketing campaigns.
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